4. A genre is a category used to name and identify a text with consistent and familiar features.
12. Context is the who, what, when, and why that surround every word, image, or artifact.
17. Perspective is the illusion of depth in paintings.
18. Point of view is the "camera angle" as defined by photographers.
19. The Wall Street Journal uses hedcuts rather than photographs to reflect the philosophy of the paper and its focus on hard news.
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