Warm-Up 2/28/08
I. I agree with Keedy. If a cause is seen as worthy by consumers, they are going to appreciate the advertising around it even if the poster is not the best one around. There are many billboards about the dangers of smoking that catch my eye as a consumer. Even if the poster is not the most "inept," it is still easy for me as a consumer to see the message of the advertisement.
2 comments:
I agree with you about how the consumers will appreciate the advertising of a worthy cause. The message behind the advertising is the important idea whcih should actually be conveyed through the ad, and one little "inept" ad will not make much of a difference if the cause is important enough.
I think that even though the billboards aren't so catchy with their design. The fact that their is a billboard really can have an affect on your position on the cause or issue presented.
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